Public billboards promoting a Ultimate Fantasy 14 seashore get together might have landed the organisers in bother with Sq. Enix.
Do you know that there’s a nightclub scene in Ultimate Fantasy 14? Whereas which will sound bizarre, it being a web-based role-player means it gives loads alternatives for… effectively, role-playing.
One such nightclub, referred to as the Rain Nightclub, is supposed to be holding an in-game seashore get together this Saturday, July 9.
Nonetheless, it appears the folks in cost might have attracted the ire of Sq. Enix after billboards promoting it have been noticed in the true world, exhibiting up as far afield as Texas and California.
Technically, promoting the occasion by itself shouldn’t be a lot of a problem. The issue is that the billboards use the sport’s official brand (presumably with out Sq. Enix’s permission) and depicts characters from the sport in modded outfits.
Sq. Enix could be very a lot in opposition to using mods in Ultimate Fantasy 14 and has been clamping down on their use as of late. Gamers have confronted bans for utilizing mods that alter the person interface, for instance.
Whereas mods that change the looks of characters are additionally prohibited, they very hardly ever lead to bans, with Sq. Enix turning a blind eye more often than not. That’s not one thing it will probably do with a public billboard that explicitly reveals a modded character although
Neither the folks behind the Rain Nightclub nor Sq. Enix have commented on the scenario, however photos of the billboards that have been shared on Twitter by one DJ Potate (a Ultimate Fantasy 14 DJ employed for the occasion) have since been deleted and the person has restricted her Twitter account.
The Rain Nightclub’s web site has even been quickly deleted and isn’t set to return till ‘issues relax.’ Whether or not it’s referring to fan backlash or potential authorized motion from Sq. Enix is unknown.
Whereas we couldn’t verify it for ourselves, the nightclub is claimed to characteristic grownup NSFW content material. So, utilizing the Ultimate Fantasy 14 branding to advertise this kind of factor is one other large no-no that can get the homeowners in sizzling water.
Different Ultimate Fantasy 14 gamers have been very public with their criticisms, even flooding the nightclub’s Discord to roast the homeowners for spending cash to primarily violate Sq. Enix’s phrases and providers.
Membership proprietor Revarious, talking with information.com.au, claims that the billboards didn’t truly value that a lot, saying ‘I giveaway extra issues to the group off the [in-game store] in two weeks than this complete billboard factor value us, and we’re additionally nonetheless doing all these giveaways on the identical time.’
There are a number of Reddit threads about it on the Ultimate Fantasy 14 subreddit, with many mentioning that the billboards probably wouldn’t have reached the nightclub’s core viewers – different Ultimate Fantasy 14 gamers – anyway.
Mockingly, this complete scenario has been extra profitable promoting for the occasion than the billboards ever would have been. Though it gained’t matter if the get together is forcibly cancelled.
Ultimate Fantasy 14 is out there for PlayStation 4, PlayStation 5, and PC.
To submit Inbox letters and Reader’s Options extra simply, with out the necessity to ship an e-mail, simply use our Submit Stuff web page right here.
For extra tales like this, verify our Gaming web page.